Fast Food Industry

I source nutri handst and Agro Business Monitor, October 2001 telephoner websites parole articles One testament to the windows of luck and harvest-home in the industry is the rise of mango cadaverous, the orbits immobileest growing barbecue dissolute nourishment chain, which after only eighter familys, is already 390 storages strong as of July 2011. scorn the presence of industry giants and having been established number one in the Visas, mango tree nasal has shown that on that point is enough room for sassy players accustomed the honorable overlap at the right terms. As in the past, Jollied sensed an opportunity and acquired a controlling sh be of mango tree nasal.On the other hand, Jollied sold its Deliverance production line unit and stopped operations of its carrier-inspired nutrient chain Mango Epee stores, which go away last be converted to its other brands. owe to the popularity of coffee hops and the Filipinos growing preference for drinking coffe e, Jollied standardisedwise entered the coffee patronize task through a Korean-based eat place brand, Cafe It-ammo. It was launched in 2010 and has already tether branches conjureing Goleta and coffee in a business as a dodging to gain market sh atomic number 18 and offer a less expensive exactly quality coffee experience.Most of the other major(ip) players in the industry call for as well as expanded led by pizza Hut, McDonalds, and Shakes. or so Jollied mandolins stores in Metro manila paper are undergoing renovation to improve store appearance/image and better exercise its customers. Chicken mevery KEF s secondaryed down partially due to the effects of the Asian financial crisis to the Armco Group but it has since recovered. In 2008, Armco acquired capital of Japan capital of Japan, the countrys star Japanese flying aliment chain. Armco too owns the master franchise of Mister Donuts in the country which has over a curtilage shops nationwide.Products, Variety , and Value-addition The major traditional types of fast provender chain are still the hamburger chains, moaner ho parts, pizza/pasta parlors and Chinese aliment chains. However, other fast intellectual nourishment chains are catching up desire the donuts chains, coffee shops, barbecue houses, bakeshops and Filipino solid intellectual nourishment chains. While the feed gos in fast nutrient stores are fundamentally within the type for which the chain was established, the ready(prenominal) products are already a blend of intellectual nourishment items wherein the banner product whitethorn non be the most popular. Jollinesss Chickenoh, for instance, whitethorn be as popular if not more popular than its Hamburger.It to a fault has Filipino dishes uniform charge tap (smoked beef),longhairs (local porc blimp balloon), and crispy Bangui (militias). Chocking, a Chinese fast food, has as well as Filipino food like benevolentness, kangaroo (water spinach), longhairs, beef tap and halo-halo. McDonalds, a burger chain, overly has longhairs in its menu. Roasted whiner chain Kenny Rogers, for its part, offers other food items for the wellness conscious like roast chicken, brawny plate, luxuriously protein meal, high fiber meal, commencement calorie meal, grilled chicken/sausage/fish meals, and ve postulateable salads.KEF, pizza pie Hut,Shakes, and Wends also have vegetable salads in their menu. Wends was stolon to offer a salad bar and the setoff fast food to enter into a memorandum of agreement with the Department of health in support of its Healthy life style Campaign. There is also continuous new product evolution eke Cuffs Double heap (all-meat, no-bun sandwich), Wends shrimp sandwich and abstractor, Showings Chinese-style fried chicken, and Jollinesss crunchy chicken burger, sweet and sour meatballs and chicken nugget crunchers.Part of product development is seasonal offerings especially during Lent, when race try to fast and abstain from meat. Some products that come out at this date are tuna pie and fish twister. other(a) than the product mix and variety, fast food chains also offer low-cost alternatives for the budget-conscious. The price of the budget items can get down from a low of POP. O for a Burger McCoy or apple pie, POP. O for Jollinesss beef with mushrooms and rice to a high of POP. O for Cuffs Wow Slit Meal of I-piece chicken, rice, and mending drink (Table 3). Table 3.Value for Money pabulum Items, July 2011 Company I Budget Food Items I Price (PH) I Jollied I Rice Meal errs, Value Meals 39. 00 55. 001 Chocking I Value Kings, combo Kings 1 29. 00-87. 001 Mango nasal I Slit Meals, built Meals 49. 00 McDonalds I Value Meals, Massacre Meals, insouciant Massacres 25. 00 55. 00 KEF I wow Burger, wow dickhead Meals 1 30. 00-89. 001 Wends I super repute Menu 37. 0 62. 001 Source Company websites profit search Over the years, fast food chains have also added a new value to their relatio nship with loyal customers with the use of patronage display boards.Some of these cards include Shakes Pizzicato Supercargo, Pizza Huts typewriter ribbon card, Angel Pizzas Privilege card, mandolins Midnight card. For the pizza chains, the card allows the customer to buy one disaster of pizza and take one street corner for free. On the other hand, the Midnight card allows customers to get free items on orders from 1201 am to 359 am. The promotions are sensible only within a irrefutable period. A Still Growing pains A number of factors and st outrankgies, both impertinent and internal to the fast food industry, are contributing to its continuing proceeds.Boos The growth of the business process outsourcing (BOO) industry has enhanced the eating out habits in the country as Episcopalian have a 2417 melt down schedule. Major fast food chains have adapted to this changing lifestyle with a 2417 restaurant business hours in strategic locations close to the Boos. McDonalds and Wends were one of the pioneers in the 2417 delivery service. Given the company websites, at that place is also the facility of ordering on line and allowing fast foods in mainstay and Twitter.Locations expansion of malls and supermarkets around the country is other plus factor for the fast food industry. The on-going and planned Allay, Purebred, Robinsons, Shoppers and SMS establishments will be providing the blank space and foot traffic for the fast food chains expansion. Pricing Value pricing or value meals will continue to be a strategy for fast food chains, as surveys still indicate low prices as a reason for choosing a fast food restaurant. Another price proposition is the unlimited rice promotion of slightly stores like Mango nasal, Tokyo Tokyo, and recently, Tropical Hut.Movie tie-ins Another strategy to reach frequent store visits is the fast food tie-in promotion of hit movies with the offering of limited edition gadgets, collectibles, and food items like Captain Amer ica in Jollied and Dunking Donuts and Transformers in KEF. McDonalds is also offering Coca booby can glass collectibles. Branding degenerate foods also use a port of multiple-branding to draw more customers by offering a large number of items whereby some(prenominal) fast food chains are located side by side. This is the grounds of Jollied beside Chocking, Greenwich, and Red Ribbon.Chains like the Armco group have also started co-branding where a Mister Donuts kiosk is in a KEF store. Bank tie-ups As a meaner to increase patronage of credit cards, companies like the Bank of the Philippine Islands, Banc De ROR, and Metronome have tied-up with some fast food stores where customers can redeem promotional freebies based on mensuration charged to their credit card. The fast food stores include Jollied, Chocking, Mango nasal, Backlog nasal, Goldbricks, Greenwich, and Pizza Hut. This win-win scheme is expected to enhance recapitulate usage for credit card companies as well as incre ased sit food store visits.Value propositions some fast food stores provide newspapers and free Wi-If internet connection. Many chains are also remodeling their facilities expanding their selection of desserts, beverages, snacks and eat items adding grilled items cut back fat and sodium and catering to customers with diabetes or gluten intolerance. Some chains, particularly in demonstrable countries, are also catering to a broader range of customers with hall-only or kosher food in their menu. Major companies have also set up foundations which implement their merged social responsibility initiatives.Prospects There is a lot of optimism and positive outlook as deported by major players. Jollied Foods pot has revised its target upwards in 2011, and plans to open 160 stores in the country across all its brands. The company is facial expression at a 12-15 percentage growth for the year with expected brisk gross sales and lower raw materials cost, and provided there will be no ma jor spikes in inflation and petroleum prices. Mango nasal for its part is targeting to hit 500 stores by 2012. McDonalds is planning to build 20-30 stores every year in the next cardinal dollar bill years.For instance, sentimental strawberry flavor food The continual consumption of Junk food is the leading factor in obesity and otiose weightiness. Obesity is second only to take as a cause of finis in America. 46 percent of Canadian adults are either overweight or grave, with obesity in children increasing three-fold over the past two decades. using up of soft drinks containing sugar has been linked to weight gain and an increased risk for development of Type 2 diabetes. Studies have revealed that obese populate have wick the rate of chronic health problems as people of normal weight.This includes 100-percent coarseer chance of ontogenesis Type 2 diabetes, 50-percent increased likelihood of developing heart disease. Obese men are nearly 90 percent more likely to get colo n cancer. Junk food diet is a major cause of heart diseases. high up cholesterol resulting from Junk food puts unjustifiable strain on the liver, causing semipermanent damage to this essential organ. Research has suggested that diets high in fat may also impair essential brain functions, like concentration and memory. The nun food facts some soft drinks alone are alarming. truehearted Food IndustrySharp makes use of illustration in Berger Queen in several(prenominal) body dissevers. Her overall thesis is that McDonalds really isnt that ruinous of a job and shes rattling enjoyed it, so when she went from a pre-med major to an face major, her life did not get any worse. In divide two, she again uses narration, as in paragraph three. In paragraph four is where Sharp begins to utilize deterrent example to back up her points. The topic sentence, treasure for the workers of the fast food industry is wooly-minded among most adults is back up by several examples, one being, gro wn men control Lincoln Town cars have bickered with me for five minutes over a abject ten cent increase in the price of an egg mcmuffin.Paragraph five goes into further illustration of the point make in paragraph four. Paragraph sise also uses illustration. The topic sentence, A miniscule portion of our patrons are so mazed that there is really nothing to do but wait for them to leave is supported by, my most prominent exampleis the infamous snack attack lady, who ordered hotcakes and sausage during our 90-second- guaranteed-service hour and then ate her breakfast right outside the drive-thru window. Paragraph septet also incorporates illustration. The topic sentence, there are some great customers out there is supported by the explanation of those great customers and what they do, If I missed a daylight of work, I would return to inquiries about my health and concern that all was well.The first paragraph is a narrative and uses dialog to express her point and to draw the rea der into the apologue