Math Skills for Today’s Workforce

Sometimes people would think that what we learn is school is actually useless when we work in the real world. Yes it is true. You will not really apply everything what you learn, but there are skills that we acquire during the process of learning, and that is what’s more significant. A skill that is very indispensable is basic math. It will get you a long way. Perfecting your ability to calculate in your head and properly analyzing word problems will not hurt. Basic math is actually occurring in different situations, some in implicit ways, everyday. From street vendors, to hairdressers, to clerks, to managers and leaders, they all use it. By being skilled in that area, you will absolutely make your work more efficient.There are issues in education on the required math units for students, setting a higher standard for them to be more competent when they get to step into the real world. However, with higher requirements, it was discovered that employers do not actually need educ ation in math higher than what is taught in 9th or 10th grade (Cavanagh 21). Yet, it is still believed that having more advanced skills will help you succeed in college, as well as get a higher-paying job.The contradiction is that, if students work right after high school, what they should be taught must be more of the applied math and not much dwell on the technical and complex side of math. This will not only help them improve their skills needed for today’s workforce, it may increase student’s participation and interest on the subject.In that same article, it was revealed that out of the 51 varied professionals interviewed by Rosenbaum in the mid-1990s, on the subject of skills that are relevant in the workplace; basic math like arithmetic, fractions, algebra are them most common (Cavanagh 21). Another shocking survey took by Michael Handel revealed that out of the 2300 white and blue-collar workers, 94 percent applied math in their jobs. 22 percent of the workers s aid that they only used math skills like adding, subtracting, multiplying and dividing. 19 percent only used Algebra 1 skills and only 9 percent used Algebra 2 (Cavanagh 22).Handel also proved the statement a while ago that people taking the most mathematics are earning way better – and that is Algebra 2 and above (Cavanagh 23). It was shown in their research that only less than 5 percent makes use of Algebra 2 and other higher math like trigonometriy, calculus and geometry.Math teachers have been greatly criticized on the theoretical approach and many students are actually looking for ways to apply the concepts being taught.   Not everyone will be taking Chemistry or Engineering so why tackle more on the very complex math? Employers are actually disappointed on the workforce today, which lacks the basic workforce skills like basic math, which involves more problem solving-related skills.In another study, which involved technical professionals, it has been discovered that m ath is very essential in areas that involve electronics (Stasz 210). They use geometry, algebra, trigonometry and even statistics. For health workers and vocational nurses, basic math is only needed in implementing their tasks.Waipahu High School and Kihei Charter School promotes education on the field of science, math, engineering and technology, which are needed to â€Å"fuel our new knowledge economy†. (Hatada 1) He said that math and science are very critical subjects and students must be able to master these subjects. It was said that most businesses are in need of â€Å"creative problem solvers†, which requires higher and stronger math and science knowledge.In their study, only half of the 17 year old students have strong enough math skills that will bring them to jobs in production. America’s 15 year olds rank poorly, with 24 out of the 29 developed nations in terms of math and problem solving skills (Hatada 1). That is why a lot of schools now are trying to reinvent their curriculum, especially for high school, whose big chunk already goes to the workforce after they graduate.There are programs for adults which refreshes you with basic education. An example is in Iowa, wherein local employers have been reported to provide education and training of their employees, which are more focused on the skills that are needed on a particular job description (Lundberg 1).The topics that will e discussed include the usual addition, subtraction, multiplication and division of whole numbers, addition and subtraction of decimals, addition and subtraction of shop fractions, addition and subtraction of shop decimals, basic calculation using scale drawings, ranking decimals and fractions, conversion between centimeters and millimeters, conversion between inches and metric measurements and last is tape measure reading.In Canada, the employability skills that are needed to enter, remain and also progress in your career are divided into three: fundamen tal skills, personal management skills and teamwork skills (The Conference Board Canada 2). Fundamental skills involve knowledge in math. When you communicate, you have to impart your knowledge through clear explanation of your ideas. When you manage information, you must be able to apply skills in mathematics as well, especially in statistics. When you use numbers, you measure something and methods in mathematics are really important. When you solve problems, math is undeniably an important tool in your analysis.It is also very evident in most skill tests in pre-employment examinations include math topics that are applied in business. An example question would be:If two employees working together product 12 products, four employees product 36 and eight employees produce 96, how many products would sixteen employees be expected to product?192  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  208  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  220  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  240If you were to organize the products for efficiency in picking and shipping, how would you position them relative to those employees responsible for picking the products?Product Z closest to the picker, then X and then Y.Such questions were taken from G Neil Skills Profiler Website. Evidently, there is a use of logic and common sense in these questions. This is to evaluate the applicant’s ability to strategize in different situations as well as assess how the applicant is able to apply such math skills than on the theoretical perspective of the math problem. Which means that the math used in workplace are more applied than the theoretical one that is mostly taught in school.The National Institute for Literacy took a survey regarding skills tested in the workplace. 11 percent of the firms have tested all their applicants of their math skills during 2001, which is higher by a few percentage points from the past several years, while 38 percent tested only some applicants (American Management Association 1).In 2001, math skills rank third in the survey, â€Å"Voices from Main Street: Assessing the State of Small Business Workforce Skills† with 62 percent (American Express 12). Verbal communication and interpersonal skills ranked higher. Other skills include written communication, basic business skills, financial accounting, mechanical ability, computer skills, internet knowledge and science.There was also a study by the National Center on the Educational Quality workforce (2). As said earlier, there have been efforts from employers to provide workplace education programs. In the manufacturing sector, 10 percent increase in the education of the workers is related to the 8.6 percent increase of productivity. An increase of 10 percent of working hours increases 5.6 percent of productivity, while 10 percent increase in the capital stock produces an increase of 3.4 percent in productivity. Evidently, the highest among the three would be increasing the average education of the workers, which emphasizes the importance of workforce training.In the non-manufacturing sector, a 10 percent increase in education yields a higher increase in productivity, with 11 percent. A 10 percent increase of working hours increases 6.3 percent productivity, while a 10 percent increase in capital stock yields an additional 3.9 percent productivity. This implies that training provides higher benefits in the non-manufacturing sector, although it is not really that far from the performance in the manufacturing sector.Training means an additional year of schooling for workers. With workplace education programs, there is at least one benefit gained by the organization itself, and at least one skill gained by the employees.   Thus, these programs mutually benefit the organization and employees and such programs would really be worth of the organization time, effort and money (Bloom 9).With these findings from various studies, I do believe that strong math skills pose a lot of benefits in the workforce today, by giving you an edge over other employees. You will be more efficient and be more likely receive higher compensation.   Math skills do not mean mastering the various mathematical theorems and definitions. There is a difference between being good in math and being good in applied math. Math is really useless if you cannot apply it to your job, since courses in school in the first place have the purpose of being applied when you get out of the campus. I believe that the current workforce must be reinforced with their basic education that is already geared towards their line of work.References:American Express, Small Business Services, Voices from Main Street: Assessing the State of Small Business Workforce Skills (PDF file), American Express, New York, NY, 2000.American Management Association, 2001 AMA Survey on Workplace Testing: Basic Skills, Job Skills, Psychological Measurement – Summary of Key Findings (PDF file), American Management Association, New York, NY, 2001.Bloom, Michael R. and Brenda Lafleur, Turning Skills into Profit: Economic Benefits ofWorkplace Education Programs, The Conference Board, New York, NY, 1999.Cavanagh, Sean. What kind of math matters? 12 June 2007. 5 February 2008. .Conference Board Canada. Employability Skills 2000+. 5 February 2008. .G. Neil Website. Skills Profiler. 5 February 2008. < http://www.gneil.com/info/skillsprofiler>.Hatada, Tori. Students need stronger math, science skills. 5 February 2008. .Lundberg, Marty. Workplace Math. December 1999. 5 February 2008. .Stasz, Cathy. Do employers need the skills they want? Evidence from technical work. Journal of Education and Work, 10(3), 205-223. 1997.

The Critical Thinker and Culture

The Critical Thinker and Culture R. Steve Terry American Sentinel University BSN 43611-A May 30, 2011 Margaret Lowenthal Abstract Using the textbook: Rubenfeld, M. G. & Scheffer, B. K. (2010). Critical Thinking Tactics for Nurses: Achieving the IOM Competencies, 2nd Ed. Boston: Jones and Bartlett Publishers. ISBN 978-0-7637-6584 Using the checklist in Box 3-2, reflect on your culture and how it might affect your critical thinking habits of the mind. Then think of someone you work with who comes from a culture different from yours. Think of a patient from a different culture. How do you think those persons would answer the questions? Introduction: Taken directly from my first paper, â€Å" â€Å". Thinking as a Critical Thinker Critical thinking is something we do every day in our nursing jobs, and yet we don't put names to the parts and pieces of just what it is we are doing while making those decisions. Reading the first two chapters of our text book has opened my eyes, not only to what I do on a daily basis, but has given me insight on how to breakdown the process of critical thinking into manageable parts, with definitions for each phase. This breakdown of the process will not only help me in my day-to-day duties but will also help me communicate the process more easily to my peers. Now what would happen to the critical thinker when you add his or her cultural aspects to the way they put together and analyze their information gathered as that critical thinker? Do you think the influences of one’s upbringing may enhance or impair critical thinking in the nursing field? Let’s start out by investigating my culture of youth where I was born into the Appalachian area of West Virginian. Appalachian Culture Appalachian is a land of high mountains and green forests, abundant springs and rivers, varied plants, animal and bird life. Its Cumberland range is big coal mining country. Its farms are traditionally small operations. The area to which you will be traveling is one of rich history and tradition (Commission on Religion of Appalachia, 1992). Being brought up in West Virginia, I have many memories of a style of living that my grandparents and their parents taught me about. One of the funniest traditions we have is a distrust of doctors. Where I’m from in South Central, West Virginia, people only go to the hospital to die. It’s my belief that this came about because most people from the hills only made it to the hospital at the last stages of disease so it was felt it was the last place to go before one dies. And this is not just in West Virginia it’s in all the Appalachian area. The geographic boundaries of Appalachia include portions of 13 states, reaching from southern New York to northern Mississippi. It contains 398 counties in the following states: Alabama, Georgia, Kentucky, Maryland, Mississippi, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. West Virginia is the only state that the region completely covers. The region is rural and urban, rich and poor (Frank S. Riddel, ed, 1984). Process of Learning Trust If you had asked me what critical thinking was before today, I would have probably explained in terms that resembled the nursing process, because that is what I have been educated about for eighteen years; but, don’t think it’s been easy for me. On the contrary, because of my cultural upbringing and the distrust in medicine that has long plagued not only Appalachia but my family as well, it was very difficult in the beginning of my nursing career to learn the subtle truths about creating a â€Å"trust† atmosphere between myself and members of my cultural community. According to Rubenfield and Sheffer, â€Å"critical thinking is the metaphorical bridge between information and action† (Rubenfield & Scheffer, 2010). That’s exactly what it has been for me, a bridge to bring trust to members of my community. One of the biggest areas of difference in Appalachia and most other cultural areas is the distrust of anything that is outside of the community (Frank S. Riddel, ed, 1984). I believe as a critical thinker that knowing this has helped me understand how to communicate trust to this community and by knowing first the culture of my community it has helped me discern area’s that I can control and areas that I cannot. I know to use the habits of confidence and perseverance to reckon with my community to build trust, because these are areas that my culture see’s as important, although they live in present tense at most times, I feel that I can help them understand, â€Å"the tomorrow†, if not getting treatment today type of concept. Conclusion Culture is just one of many aspects one must consider before jumping to any conclusions about communication. This is also true about critical thinking. This is why flexibility, open-mindedness and perseverance are such import parts of the Critical Thinking habits of the mind. Without them we may decide to just give up because we don’t understand why someone may not understand our end goals and why we want to help them. References Commission on Religion in Appalachia, â€Å"Economic transformation: The Appalachian Challenge†(Knoxville, TN C. O. R. A. , 1992). Frank S. Riddel, ed. , â€Å"Appalachia: Its People, Heritage and Problems† (Dubuque, IA: Kendall/Hunt Publishing Company, 1984), xi. Rubenfeld, M. G. & Scheffer, B. K. (2010). Critical Thinking Tactics for Nurses: Achieving the IOM Competencies, 2nd Ed. Boston: Jones and Bartlett Publishers.

Sexual Selection Lab

***START OF PAGE 1*** 1) Hypothesis [2 marks] |An isopod’s body length and speed affect its chances of predator avoidance. | 2) Plausible reason why/how each independent variables affect the dependent variable. [2 marks] |An isopod’s body length, specifically if it is short, will allow it to move faster. If an isopod has low speed it will not likely avoid predators as | |much as an isopod which moves fast. | 3) Prediction(s): [2 marks] If an isopod’s body length and speed have an effect on its chances of predator avoidance, then some traits will be better adapted to the environment | |and as a result, would increase the isopod frequency and those traits will be passed on to subsequent generations. | 4) Null Hypothesis: [1 mark] |Body length and an isopod’s speed have no affect on its chances of predator avoidance. | 5) Prediction of Null Hypothesis: [1 mark] If an isopod’s body length and speed have no affect on its chances of predator avoidance, th en there will be no change to frequency since those traits | |will not be passed on to subsequent generations because they provide no advantage in regards to fitness and predator avoidance. | 6) Results and Conclusions: a) Figures 1 (for size) & 2( for speed): Inserted on page 2. [7 marks, 3. 5 marks per figure] b) Isopod length and success against predation: [3 marks] |The mean average for isopod length in the initial population is 12. 8mm. The mean average for isopod length in the survivor population is 13. mm. The | |selection intensity is 1 mm. There is a slight shift towards longer isopods. Looking at the figure 1, the isopods with a body length between 12. 1 mm- | |15. 0 mm produced the most survivors after predation. Surprisingly, those with a body length between 15. 1mm-18. 0 mm initially had a low population, but | |after predation, they had an increased number of survivors. Taking this into account, my hypothesis was incorrect because the longer the body length, | |the inc rease number of survivors you will observe after predation. | ) Isopod speed and success against predation: [3 marks] |The mean average for isopod speed in the initial population is 0. 91 cm/s. The mean average for isopod speed in the survivor population is about 1. 28 | |cm/s. The selection intensity is 0. 37 cm/s. There is a slight shift towards faster isopods in the surviving population. Looking at figure 2, the | |isopod’s who had a sprint speed between 0. 0 cm/s – 0. 05 cm/s had the highest amount of predator avoidance in the survivor population. Yet again, the | |isopods who had a sprint speed between 2. cm/s and 3. 0 cm/s had an increased number of survivors (> than initial population). Also, those isopods who | |had sprint speeds between 1. 6 cm/s and 2. 0 cm/s had the same rate of survivors as the initial population. Analyzing these results, my hypothesis is | |somewhat correct because those who ran the fastest (0. 0 cm/s – 0. 05 cm/s) produced the high est number of survivors after predation. | ***END OF PAGE 1*** ***START OF PAGE 2*** [pic] Figure 1. Frequency distribution of isopod body length prior to and after being exposed to a black spoon as the predator.Figure 2. Frequency distribution of isopod sprint speed before and after being placed on a plastic race track and measuring its speed on an interval of 10 seconds. ***END OF PAGE 2*** ***START OF PAGE 3*** 7) Primary Literature Search: a) Citation: [1 mark] |1. Zidar, P. , Hribar, M. , Zizek, S. & Strus, J. Behavioural response of terrestrial isopods (Crustacea: Isopoda) to pyrethrins in soil or food. Eur. J. | |Soil Biol. 51, 51-55 (2012). | b) Relevance to lab experiment: [1 mark] |Discusses changes to an isopod’s behavior when exposed to different environment.Might explain why the isopods behaved a certain way in the lab. | 8) Communication (TO BE COMPLETED BY YOUR TA) [2 marks]: Your TA will evaluate your assignment as follows: |Poor (0. 5) |Average (1) |Good (1. 5) |Excellent (2) | |Poor syntax, grammar, sentence | | |Excellent syntax, grammar, sentence| |structure and flow throughout. Some issues with syntax, grammar, |Minimal issues with syntax, |structure and flow throughout. | |(†¦It is very difficult to |sentence structure and flow. |grammar, sentence structure and |(†¦ Everything is clear, concise, | |understand what you are trying to | |flow. |and easy to read. ) | |say. ) | | | | Final Mark: _______ /25 ***END OF PAGE 3***

Business Economics Essay Example | Topics and Well Written Essays - 2500 words - 6

Business Economics - Essay Example Britain’s main manufactured export products are fuels, chemicals, food and beverages, tobacco, and aerospace products among others. According to the Organisation for Economic Co-operation and Development (OECD) Britain’s purchasing power parities (PPPs) has declined tremendously for the last few years (OECD, 2007). Accordingly Yahoo! Finance quoting UK’s Office for National Statistics (ONS), asserts the economy has shrunk by 0.3 percent within the year, much lower than that of Unite Sates and the regional European average (Yahoo! Finance, 2009) [Figure:1]. However the weak Sterling-pound has nonetheless seen a rebounding of the manufacturing sector as exports grew cheaper yet analysts predict a depressed future as Britain’s GDP fell to 2.9 percent by November 2009 which was the heaviest since July 1985s 4.0 percent turndown when UK’s manufacturing sector was heavily deindustrialization (ONS, 2009). Davis (2002) attributes this deindustrialisation to the prevalent lethargy in growth, escalating labour costs, out-sourcing production to lower labour cost centres, globalisation and the impact of imports infiltration. According to Office for National Statistics (ONS) data, the manufacturing industry accounted for just 16 percent of GDP output and only 13 percent in employment while the service industry controlled 83 percent of exports by 2003 (ONS, 2009). Although Britain is sixth world industrialised country, its manufacturing industry as in the US has been rapidly overtaken by the services industry. During the 1970s and 80s, the sector lost approximately 3.5 million jobs while the services industry created a similar number of jobs in the 1990s particularly in the financial sector the country’s largest employer [see Figure: 2]. The change in momentum from the manufacturing to services has been reflected in the geographical spread shifting from the northern regions to

Role of Entrepreneurship and Innovation in the Current Banking Crisis Essay

Role of Entrepreneurship and Innovation in the Current Banking Crisis - Essay Example Innovation and entrepreneurship have played a significant role in the current banking crisis. Innovation is a change in product, service or the method of production and marketing, with the aim of improving competitiveness of a business in the market. It can be done continuously in the production process, involving introducing minor changes in the product so as to ensure the business is always ahead of other competitors in the market. (Feldman, 2001:21-24). Entrepreneurship on the other hand is the process of undertaking the risk of obtaining goods and services at a particular cost and selling them at predicted prices. It is the process of combining many factors of production in the creation of new enterprises. Innovation and entrepreneurship are very important for human existence. They have made humans to advance to the current state whereby life has been made easier and essential commodities have been made available. Technological advancements through innovation assist in production of goods and services in a more effective and well-organized manner. Innovations in communic ation and information technology have made the world to be a global village, making international business a haven for entrepreneurs. The research process involved collection of theories and concepts in entrepreneurship and innovation from various academic materials such as books, journals, online articles and magazines. The information was carefully analyzed and its relevance to entrepreneurship and innovation assessed. A critique of different approaches in entrepreneurship and innovation provided definition, importance of entrepreneurship and innovation in general as well as the role of entrepreneurship and innovation in oligopolies. Conclusions were drawn from the results of the analysis of the information gathered. Â  

Word Reappropriation Assignment Example | Topics and Well Written Essays - 1250 words

Word Reappropriation - Assignment Example It was just an innocent word that conveyed just that meaning of something "odd" or "unusual". This was the normal meaning for the word until about a century ago. But "queer" began to be the disparagement for homosexuals and lesbians since then (Irvine, Martha). How do some words and nouns change meaning They say, it is all in the mind. The mind is the source of all things, good and bad. You accept what is good and leave aside the things that are not so nice. However, socio-political or socio-economical situation does not pay homage to such noble acceptances or rejections. These words become outright evil in the minds of people and they are so treated with abomination and hatred that it becomes another synonym for the devil himself. Otherwise, why would they generate caution and circumspection to such an extent that their usage begins to draw ire and consequences! "For example, the marks REDSKINS and REDSKINETTES as applied to football entertainment services, and MOONIES as applied to a doll that exposes its buttocks, have been criticized as disparaging Native Americans and religious followers of the Unification Church, respectively. But in each of these examples, the applicant seeking trademark protection was not a member of the disparaged group; rather, the applicant was a nonmember, attaching a historic slur to a product targeted toward the general public" (Anten, Todd). Hence, as a rule of thumb, it is generally accepted that when a word associated disparagingly with a group is put forward for something serious like legal clearance for registration, such words are counted as being derisive of a group, it may be any group, and these words have to be expunged. But the question arises. Why must these words be expunged What is wrong in them They are not bad words. These words express a meaning. They may sound derisive to some. But they are understood to stand for something that may be noble. They need not stand for the gospel truth when they are mistook for something that may differ from their original meaning. We all know what is "bitch". The word has evolved to an extent that is exists in an out-of-shape form. I readily understand that a bitch is an odious woman. Yes, that is bitch! It is that woman I do not care about. She is a bitch! You tell her anything she will believe. She is a dirty woman! So she is a bitch. Unacceptable as this word has become, it is bandied about in all hue and shape with chivalrous regularity. The word may be synonymous with infamy. But its reach has scaled dizzying levels. One may not feel overwhelmed or ashamed when it is associated with none other than Hillary Rodham Clinton (Zeisler, Andi). This sounds hilarious as well as hegemonic. The same group that is using a word for an international figure has also discarded the original meaning for "bitch". Call it a she-dog. Do not call her a bitch. The bite in the word "bitch" has turned so nasty that it has assassinated its original owner. Word misappropriation Word re-appropriation goes hand in hand with word misappropriation. Not that it is intended to be misappropriated. But the process of gradual re-appropriation has

Markiting Essay Example | Topics and Well Written Essays - 750 words

Markiting - Essay Example For calculate the benefits the company must has marketing tool in find out buyer wants, behaviour and market size. 2)Developing Marketing Strategies – a company needs makng a positioning strategy. It must follow new-product developmet, testing and launching. Just after launching the product strategy has to undergone many changes in the different stages of product life-cycle. When a product is launch the product has to passes by four stages which are introduction, growth, maturity and decline and this cycle is called product life cycle (Kotler 2004). The figure given below shows a typical bell shaped product life cycle in terms of product revenue and profits. A new product takes time to settle in the minds of consumers. So ate first there happens low or no profits, low sales and high promotional expenditures (Kotler 2004). The marketing mix is affecting this way: 4)Promotion is done for holding innovators and quickly adopters. Marketing communications are everytime helping in educating and bringing interest in those consumers who may go for the product in future. In the growth stage sales increases because more consumers come to know the product and and buy it (Kotler 2004). There is competition. Attention is now on the safeguarding market share and also maximizing profit. In the following way it assist the marketing managers to making decisions: In the decline stage the sales of the product goes down a lot because of many reasons like change in technology, change in consumers tastes, more domestic and internation competitions (Kotler 2004). In such a stage the marketing managers should: Examples: Boston Market which declared bankruptcy and was taken over by McDonald’s came back into existence by revilatizing (Kotler 2004). Even Pitney Bowes was once predicting that the company will fail due to internet but the company still continuing as it

The Eyes of Faulkner Essay Example | Topics and Well Written Essays - 1000 words

The Eyes of Faulkner - Essay Example This paper will focus upon the eyes of the two characters; the symbolism used by Faulkner to reveal particular character aspects of the individuals themselves and how his use of language supports those traits and communicates the plot of the stories in a succinct, encapsulated way. They eyes of Emily Grierson are truly windows into her soul. We are introduced to her at her death, but in the subsequent tale Faulkner reveals much about her character; and we can see much of it through his description of her eyes. Emily Grierson is a woman born to a southern family once prominent, but now poor. The daughter of a controlling father, Emily dies many years after killing her suitor in her own home. There are two descriptions of her eyes in the story, one from when she is middle aged and purchasing the poison that she will use to kill an unspecified victim, be it a rat or human, and the other from an older age when she is confronted for not paying her taxes. Faulkner portrays the younger woman, who is slender at the time, as possessing "cold, haughty black eyes in a face the flesh of which was strained across the temples and about the eye sockets as you imagine a lighthouse-keeper's face ought to look" (Faulkner 125). In the description of her appearance years later, t his same woman has gained weight, and her eyes are described as "lost in the fatty ridges of her face, look[ing] like two small pieces of coal pressed into a lump of dough..." (Faulkner 121). When she is buying the poison, Emily has cold and haughty eyes. These are the eyes of a woman contemplating murder, as we ultimately learn that her erstwhile suitor and probable husband's skeletal remains are found in a room of her house that hasn't been seen for forty years. Her soul, that of a murderess, is thereby revealed; haughty and cold. She is calculating, angular, unfeeling, and capable of buying poison without revealing her intent to the druggist. Contrast these descriptive elements with the pieces-of-coal-in-a-swollen-face description used for her latter years. Her eyes, black in both instances, are now described using a substance, coal, that provides considerable heat. In the scene where this description occurs, she has long-since committed the crime. Faulkner is showing us that Emi ly has gone from thin and cold to fat and burning; the primary intervening event being the killing of an innocent man. The descriptive changes in Emily are those of a woman who as lived with what she has done. She has become a bloated, intensely-eyed woman as her soul has dwelt upon her deeds. From icy calculation, she moved on to commit a fervent act. The act of passion, murder, has transitioned Emily's eyes from cold to hot just as Emily's own soul has evolved from frigidity to burning guilt. Faulkner embodies the essence of the entire story line within the eyes of his protagonist. This same literary convention applies to Colonel Sartoris Snopes (Sarty) in Barn Burning. We meet Sarty at the trial of his father, who has been accused of burning a neighbor's barn after a dispute over a hog. Throughout the story, as Faulkner reveals the boy's relationship with his angry and arsonist father, we come to the understanding that there are

Compare and contrast Essay Example | Topics and Well Written Essays - 1750 words

Compare and contrast - Essay Example In the first stanza, the son holds his mother as she vomits in a bowl and then attended to cleaning and changing her clothes with the help of his lover who is also the speaker. Since the strings were tied behind the back the speaker tried to remove the blanket from underneath the old woman and feared that her skin could tear off. This shows that the mother had become a mere cripple and her condition was too fragile. When old age is referred to second childhood, it is justified and sometimes ironical too. The poet talks about the paper diaper, the fragility and all these could be attributed to the status of a baby – â€Å"Everything’s so fragile here/a breath could break you.† (Crozier, line 14-15) The poet and her lover are at a loss and cannot really decide what to do. The mother who has once offered her milk to her son is now feeling shy when her son was undressing her. Despite the weakness she turns her face away and covers her breasts and the lover cracks a joke here, saying that he has undressed many other women before and so she need not feel shy. The tubes and needles used here reflect the medical treatment she was undergoing. The last two stanzas describe the poet’s feelings about his lover when she lies in bed besides him and what happens at the end of the day. The vision of tending his mother is so vivid in her memory that she almost smells him of his mother although he is washed. It seems as if she has licked him to prove to all the girls who lie with him that he is still his mother’s son. The poet ironically talks of the old woman’s tongue’ and might be a little sarcastic in her remark, may be because her time for fun has been shared by the old woman and she puns on the actions of licking. We find the mammals licking their off springs in stead of bathing them and a woman may lick the man for the sake of lust. To some

The topic is life cycle impact assessment and the area of the topic is Case Study

The topic is life cycle impact assessment and the area of the topic is environmental impact assessment - Case Study Example This effect occur at all stages of a life cycle of a product. From the time a material is extracted from the source through to the processing, manufacturing, transportation, and finally recycling or disposal stage. This effect may be direct, involving emissions such as those produced by automobiles usage, or indirect involving impact of water ways from electricity production used during the manufacturing. One of the methodologies commonly used is life cycle assessment (LCA), which both involves direct and indict effect of processes and products. LCA has been confirmed to be useful in making consistent and objective environmental assessments. This concept has been broadened by the Society of Environmental Toxicology and Chemistry to include the environmental impact and improvement phases, and the inventory. Studies have demonstrated the use Life Cycle impact Assessment (LCA) methods to analyse potential impact of various process on the environment. Lithium (Li-ion) batteries, often used in hybrid and electric vehicles to power plug-in have shown some promise of â€Å"fuelling† these hybrid and electric vehicles and help reduce emitting of greenhouse gas. However, there are some few notable areas in these Li-ion batteries that need to be improved in order to reduce possible public health and environmental impact. This is according to the â€Å"cradle to grave† study, which was conducted by the Abt Associates for the United States Environmental Protection Agency (EPA). The study, which was conducted through a partnership involving the U.S. Department of Energy, EPA, academicians, and Li-ion battery industry, was the first LCA (Life circle assessment) to collect and use data given by Li-ion battery manufacturers, recyclers and suppliers. The main purpose was identifying materials and processes within the life cycle of Lion battery that could largely contribute impacts on environmental

Interactive Training Modules in Microcontrolling and Microprocessing Essay Example for Free

Interactive Training Modules in Microcontrolling and Microprocessing Essay Computer Engineering Department lacks equipment when it comes to new kinds of microcontrollers and modules. Developing interactive training modules is our proposed solution to that problem. This interactive training module will be a medium to help students and enable them to get ideas on how to do their projects. This project presents the Interactive Training Modules for Microcontrolling and Microprocessing. It consists of combinations of different modules that are used for training that is available in the market and an interactive manual. The main objectives of this project is to have a low cost training module for Computer Engineering Department that can be used as an educational material in teaching basic microcontrolling and microprocessing to give the students ideas in creating their own projects. The interactive training modules will consist a microcontroller and different types of sensors, input/output devices, motors, and communication modules. Each module will have several easy to understand educational experiments and other using the combination of different modules. The interactive manual will contain all the instructions for the experiment, information about the microcontroller and other details that can be very helpful for the user of the trainer. A Gizduino (Arduino based microcontroller) will be used for this project because of being a low-cost microcontroller and easy to understand programming language which is C-based. We decided to purchase a ready made and low cost trainer that is easy to use and will have an additional feature like having a Ethernet Shield that can be used in controlling other modules. B. Statement of the problem The proponents aim to present the general problem and specific problems. Microprocessing and Microcontrolling have become important over a wide range of applications from hobby, manufacturing, surgery until to the handling of hazardous materials. Consequently, it’s important to understand how they work, and what problems exist in designing effective project interactive training modules. In designing interactive training modules, we must understand it requires a lot of knowledge and basic information about the modules. From other research and studies, there are several problems statements that are clarify and noticed †¢Cost Initially, the cost for purchasing an interactive training module is very expensive. A quality and suitable materials for this project will cost a lot of budget and it’s clearly not affordable. This will cause a difficulty for educational purposes and many students and instructors will find lots of difficulties in doing their studies and research. Thus this project will help them to deliver a better understanding about the basic operation and functions of a Microprocessor and Microcontroller. †¢Hardware system To construct a interactive module, there are few procedures to be considered which are process etching, installating component, soldering process, testing and troubleshooting. If the constructed circuit does not function, troubleshooting must be done, thus it needs a lot of focus and knowledge about circuit process. †¢System integration Technically, it is always difficult to integrate the hardware and software. There are many ways to integrate the system to function according to instructions that are given. Loads of research and studies must be done in order to achieve the expected result for this project. Also this study provides answers to the following questions: †¢What are the problems encountered by the students and instructors in using the existing instructional tools available for the Computer Engineering Department? †¢What are the solutions that can be provided to address the problems? C. Objectives of the study The objectives of this project are: i.To have an up-to-date and low cost training module that can be used by the Computer Engineering students. ii.To produce an interactive training manual as a guide for educational purpose. iii.To build and develop both the training modules hardware and software system that could be integrated to support the application system of a basic microcontroller and microprocessor. D. Scope and Delimitation Basically the scope of this project will be the following: i.Doing research and development for the project. ii.Gathering informative source about the topic from multiple source such as books, journals, internet and also magazines. iii.Start developing and installing the materials for the hardware. iv.Integrating the developed hardware and software. v.Doing performance testing to the developed project. E. Significance of the Study This project would be beneficial for the following: i.Instructors: It will provide sample in discussing how to create projects that need microcontrolling and microprocessing, it can also be used as an instructional tool for the laboratory experiments on employing effective learning in their class. ii.Students: It will serve as a basis of reference for conducting study and a way of training themselves in basic microcontrolling and microprocessing. iii.Campus: It will provide better method of teaching new technologies to Computer Engineering students. iv.Researchers: It will serve as a future reference on the subject of Microcontroller and Microprocessor. F. Definition of Terms Arduino is an open source electronics prototyping platform based on flexible, easy to use hardware and software. Ethernet is a family of computer networking technologies for local area networks (LANs). Interactive Accepting input from a human. Interactive computer systems are programs that allow users to enter data or commands. Most popular programs, such as word processors and spreadsheet applications. Microcontroller A microcontroller (sometimes abbreviated  µC, uC or MCU) is a small computer on a single integrated circuit containing a processor core, memory, and programmable input/output peripherals. Microprocessor incorporates the functions of a computers central processing unit (CPU) on a single integrated circuit (IC), or at most a few integrated circuits. It is a multipurpose, programmable device that accepts digital data as input, processes it according to instructions stored in its memory, and provides results as output. Module A self-contained assembly of electronic components and circuitry, such as a stage in a computer that is installed as a unit. Motor A device that converts any form of energy into mechanical energy, especially an internal-combustion engine or an arrangement of coils and magnets that converts electric current into mechanical power. Sensors A sensor (also called detector) is a converter that measures a physical quantity and converts it into a signal which can be read by an observer or by an (today mostly electronic) instrument.

Hire for Attitude Essay Example for Free

Hire for Attitude Essay Professionals mostly from the human resource department believe in â€Å"hire for attitude, train for skills† and this can be supported by the fact that it is comparatively easier to inculcate and to make them learn new skills than to change their attitude. I believe that this statement is very true as the type of attitude adopted by an individual formulates due to various reasons and the environment he lives in. Depending on these factors and some of the other major factors an individual has passed through in his life, he then develops a certain type of attitude. There are various types of attitudes that a person might possess, however specifically talking about the attitudes of employees at workplace, I would say that people might be enthusiastic or efficient. Besides this, they might show their excellence at work, they might be flexible or might make their work easy by adopting a good attitude. Many companies have failed to hire the right candidate for the right job and this is the most important task of the human resource department to consider when hiring a candidate. In order to bring an improvement in the hiring process, many companies have analyzed many reasons over the years to find out the reasons why their hiring processes fail and they have come up to a conclusion that it is always better to hire a person with a right mind set and a right attitude rather than hiring a person with the right experience. Therefore, now the companies prefer to hire individuals for attitude after which they train them according to the requirement of the company and the job. (Carbondara, 2007).

Consumer Behaviour and Sustainability Content

Consumer Behaviour and Sustainability Content 1. INTRODUCTION 1.1. BACKGROUND In todays businesss world, one of the most challenging tasks for marketers is to understand the customers buying behaviour. What goes into the humans black box: what cause them to make the decisions of buying or not buying? Is it based on values, views which dominate the market today or purely rely on his/her demands, needs and wants or modern societys environment changes influences? These are all reflecting consumers buying behaviour. Hence, a proper knowledge of consumers behaviour will be a vital key to gain competitive advantage in the global business environment. To better understand consumer behaviour and what factors influence it, this article will be centered on three theories self theory, consumer decision-making and fashion theory. Literally all three theories relates to the process of buying behaviour which reflected through consumers perceptions. Self theory is ourselves performing as a system and creates a model of what we believe and understand for the outside world. Consumer decision-making is a concept that let us understand how customers choose and make the decision to buy or not buy in the full process. Fashion theory is all driven by the societys innovativeness. Indeed, all three theories are very important in making marketing strategies due to it is a key to the success of any business. 1.2. AIMS This article will be analyzed together with researchers diary to understand the prospects of consumers behaviour based on researchers own shopping experience. Below are the aims on this report is focused; The main concept of each theory and its influences in the consumer behaviour; Integrate researchers shopping experience and combine theory to analyze real consumer behaviour; 2. LITERATURE REVIEW 2.1 THEORY OF SELF 2.1.1 CONCEPT In simple words, self is a mirror image of me. It is an internal view of my own personality. It is considered an epicenter of all the perceptions. It is encapsulated image of humans personality. The self is a perpetually shifting dynamic system that is more like the flow of a river in which patterns emerge and disappear than a static backdrop (Kelso, 1995, p. 1). According to Mead (1934), the self is not a matter whereas it is prototype or procedure. As Goffman points out, the self is a sacred symbol in this society (1959). Self is a key factor which is responsible for fulfilling or meeting the most important emotional energy objective. That is why one critically mentioned the inadvertent rediscovery of self in experimental social psychology (Hales 1 98 1 a). It is nearly impossible to understand self on its own, as it provides philosophical foundation for social-psychological investigation into the self concept. Self concept theory also refers to theory of self -evaluation. Self concept is a complex of human thoughts about its own self. It denotes the totality of the individuals thoughts and feelings having reference to himself as an object (Rosenberg 1979, p. 7). Self is all about having our own perceptions about our own selfs. It is an inside view of a human which relates to an intangible world. From (1956) described self-concept as life being aware of itself. Self concept is not an individuals viewpoint whereas it is made up of multidimensional prospective as actual-self (how a person perceives herself) , ideal-self (how a person would like to perceive herself), social self (how a person presents herself to others), and global-self attitude (self-esteem or self-satisfaction expression, etc.). (Joseph, 1982) Self theorists essentially define self-concept as an attitude one holds about or toward ones person (self), this attitude consisting of cognitive components (knowledge, belief), affect ive components (evaluations), and behavioral-motivational components (predispositions or tendencies to respond). (Ivan, 1971) 2.1.2. SELF-THEORY IN CONSUMER BEHAVIOUR Self image/product image on brand/product preferences The self-concept is basically a cognitive structure which is in many ways associated with strong feelings or behaviours. Consumers make choices are in the connection with self-concept which is cognitive appraisal attributes about oneself in the attachment to different brands. This means a consumer may purchase some product as he feels that product enhances himself, and this consumer may not like to shop in a certain store due to the reason that he feels the stores products are not as the same level as he is at or not fit into him in terms if representing his image. (Edward, et,al.1968) And this is the image of self as individuals express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities. (Ahmad, et.al, 2001) Since people have their own personalities, product/services is assumed to its own personality image as well. This personality is represented in the product/services attributes like conventional, posh, trendy, casual etc. The products personality is also represented into extended functions like tangible costs, benefits like quality, space, price and performance. These functions are not only the representatives of products/services image but also features in other factors like advertising, stereotype of the users, other marketing prospects, etc. This type of product image has been interacted with consumers self-concept and effect a so-called self-image/product image congruity, in which influence the consumers product preference and purchase intention. (Joseph, 1985) Self-esteem and Self-consistency V.S. Purchase Motivation If a product image is close to self-image, it will be named as self-congruity while as if a product image is close to ideal self-image, it will be named as ideal congruity. It is argued that self-congruity (SC) affects purchase motivation through the activation and operation of the self-consistency motive. In contrast, ideal congruity (DC) affects purchase motivation through the mediation of the self-esteem motive. (Joseph, 1985) Various self/image congruity illustrations will cause various purchase motivations among consumers. If a consumer has high self-esteem, he will purchase a positively valued product in order to keep his positive self-image. However, he will never purchase certain product which is negatively valued product as he wants to avoid negative self-congruity. Take an automobile as an example, a high self-esteem customer will always buy a good ideal car in order to satisfy others or societys point of view as it is important for him to maintain the status in his surroun dings. He will never buy a car which projects a lower image in comparison to his self-esteem. However, from the perspective of self-consistency, consumer will be always motivated to purchase a product either positive or negative image as it is important that the product itself should be reflecting his/her self-image belief. A table has been illustrated from Joseph (1985) is clearly stated the relationship in the purchase motivation and customers own image/personality. Source: (Joseph, 1985) Discussions Since the self-concept has been divided into multidimensional perspectives, researchers have studied a lot on different self-dimensions to find out any relationship to the consumers behaviour. Therefore, it turned out the product image/self-image can not always satisfy consumers to purchase certain product under his intention all the time. Some researchers argued that consumers are not only seeking the product which is close to self-image. Sometimes, consumer does not choose the product which represents him, but rather certain product which is related to his ideal self-image due to that the relevant self-image dimension is negative. (Laird, 1974) This has brought us into the considerations that social factors, status, environment have changed consumers actual purchase into the ideal purchase in order to match up with the reality or society though this is similar like self-esteem concept in the above part. Researchers have also argued that people purchase some branded product is not due to the perception of him, as it might be the cause of post-purchases effects. This means after purchase, consumer has taken its product-image into his self-image to represent himself instead of pre-purchase effect. It is the product-image causing the effect instead of self-image cause the purchase of the product. 2.2. CONSUMER DECISION MAKING 2.2.1. CONCEPT Decision making for a consumer has never been so complicated since high technology development in the global commercial industry. Similar products within same functions among various brands in retail outlets and shopping malls have created more choices for a consumer. And retailers are becoming competitors to each other by using various promotion methods like advertising, direct mails and leaflets of information on goods and services attract customers to purchase. With the development of information system, the choice for decision making for a consumer becomes much more complex due to the electronic format on products display. (Steven, 1996) An organization which embraces the marketing concept tries to provide products that satisfy customer needs through coordinated sets of activities that also allow the organization to achieve its goals. Customers satisfaction is the major aim of the marketing concept. (Dibb et al., 1994) It is a process in which both the parties are benefited by exchanging if buyer intend to purchase something of value from the seller, in return seller must get something of value. (Table 1 and Table 2) In order to grow in an efficient way, organizations always try to find out the reasons of why consumers make such purchase decision or why not. The key to drive a companys growth is to understand the elements that motivate into consumers buying decision. Only under such condition can a leader of the company to smartly arrange the allocation of the resources and supportive activities. (Todd, el,al,2005) Purchase a product involves a decision-making process among consumers. According to Paul (2007), there are four chains related to such decision making process: Search for alternatives, Evaluation of alternatives, Purchase, and outcomes of the purchase. The chart below has been a good example of a decision-making of motorists buying gasoline. Source: (Paul, 2007) Decision-making process has been largely influenced by the modern communication tools among companies. As from the view of marketers perspective, what is important is not simply understanding the nature of the decision process, but how this influences the individuals responses to advertising communications. (Keith) Hence, a proper understanding of consumers decision-making now is becoming much more and more complex and interesting. 2.2.2. CONSUMER DECISION MAKING IN CONSUMER BEHAVIOUR Consumer decision styles: Below is a chart which will explain two types of influences that motivate consumers buying behaviour: tangible and intangible factors. Elements that influence consumers buying decision: (Todd, et,al.2005) Researchers also found that peoples choices over the products perceptions are various according to different nations. According to Sproles and Kendall (1986, p. 268), a consumers decision-making style is a mental orientation characterizing a consumers approach to making choices. They developed eight basic elements that influence consumers buying decision which are: quality conscious, brand conscious, fashion conscious, recreational and hedonistic orientation, price conscious, impulsive and careless tendencies, confused by over-choice and brand loyalty. (Cheng-Lu, et,al, 2004) This means any element or combinations of them among these eight mental characters can be the final decision of a buyers choice depend on what he is focusing on. Howard and Sheth Theory of Buyer Behaviour: Brand Model This model made by Howard and Sheth has considered various factors into the consumers decision making over a product. In the chart below, there are seven factors shown its relatives to a decision making of a buyer. And under this model, three situations have been composed to illustrate buyers decision of purchase over the products brand: Routinized Response Behaviour Brand Familiar, Limited Problem Solving new and unfamiliar brand in a familiar product class, and Extensive Problem Solving unfamiliar brand in unfamiliar product class. Under the theory, attitude has been considered as the sum of a number of dimensions. Attitude is like intention which equals to what level of motives of satisfying a customers needs inside of the mind. Source: Paul (2007) Rationality Behaviour Some researchers are questioning that what is the rationality decision making? Does rationality also involve in the buyers purchase decision-making? According to Keith (2007), the assumptions of rationality are that people strive to maximize utility and have perfect knowledge in the search for the optimum solution. By using the decision rules, a choice has to be made through a set of alternatives considering each alternative with certain criteria singling out the best suitable one in the process of a rationality decision making. It is always a process in the search and chooses over the factor of satisfaction. However, the existence of the debate between rationality behaviour and emotional conscious is always been argued. It might be possible for a customer that make a rational purchase, but some people would argue that there is certain existence degree of emotional impulses result in the choice among the alternatives. In this situation, decision-making under the consciousness of rationality and emotion sensual have gathered more researchers into the investigation to study consumers decision making in a comparative way. (William, 1998) Discussions: Researchers find out that various countries decision making style on consumers are different. However, due to the degree of economy of a country, consumers decision making on the products according to the eight characters are not exactly right since those features are more applicable to those countries where are more developed. Differences in culture and infrastructure of the retailers have also illustrated the various shopping experiences on decision making of the consumers. Take Indias retailers as an example, most of the shops are in small sizes and family owned. There is not so much space for consumers to compare with various choices inside of the store, and usually consumers buy the products with predetermined list on hand and expected prices to choose from the products in store. People always buy the cloth and put it into tailor shop to do the designs instead of buying the ready ones. Hence, searching for a universal instrument that can describe consumers decision-making styles among a wide domain of cultures is problematic. (Steven, et, al. 1996) Online shopping environment allows marketers to build interactive tools for consumers to make decision in a new transformation way. Consumers make online shopping decision has changed the traditional way that online interactive tools have allowed consumers to compare products in depth and purchase a quality product in an efficient way. However, this suggests that interactive decision aids have the potential to drastically transform the way in which consumers search for product information and make purchase decision. (Gerald Valerie, 2000) This also has carried out a future research on the relationship between consumer decision making and behaviour in the settings of virtual world. Some researchers believe that purchase behaviour includes consumer decision process while others argue that for many purchases, a decision process has never occurred, not even on the first purchase. This is due to several reasons: necessity purchase, culturally-mandated lifestyles purchases, purchase because of childhood preferences acquirement, purchase of recommendations, or random purchase, etc. (Richard Donald, 1979) 2.3. FASHION THEORY 2.3.1. CONCEPT Fashion in a theoretic term is a culturally endorsed form of expression, in a particular material or non-material phenomenon, which is discernible at any given time and changes over time within a social system or group of associated individuals. The typical examples to express fashion are clothing, dresses and adornment. The popular adoption for fashion is under the term of clothing, and normally, clothing and fashion are synonymous terms. Also, fashion is expressed in other ways between material in nature like furniture and non-material context like art appreciation. According to the researchers, there are two dimensions inside of fashion: fashion object and fashion process. Literally to understand, fashion object is a specific object such as a dress/a coat, etc. Due to its special appearance or particular style, it is named as fashion object. It represents the fashion at that point of time. In order to identify fashion process, a cycle below has been drawn to better understand the cycle of fashion process. (Charles Lawrence, 1980) 3). Early Adoption by Fashion Leaders. 4). Diffusion of the fashion through social networks; 5). Fashion Decline of that object 1). Public Acceptance of a potential fashion from origination 2). Introduction of a fashion innovation Modern individuals new lifestyles have been translated by the fashion designers into new fashion concepts in todays society. And such new process has composed the fashion process into another new framework. The fashion process in a new framework has been re-conceptualized as fashion transformation process model. This model, combined with symbol interactions (SI) theory, has built some new predictions regarding the fashion industry. Fashion changes will also change the relationship between individuals (various in society) and society as a whole which is affected by two factors: micro-level (individual) and the macro-level (socio-dynamic) forces. (Fletch, et,al. 2002) Fashion, empirically speaking, changes due to the high demands of micro forces in individuals expectations such as fashion designers, innovators or wearers. How quick to change fashion is not only depends on those micro-level factors but also on a social trends which are considered as macro-forces in society such as needs to conform, pressures from others want to be the same or different from others in the society. However brand effect is always connected with micro-level subjects who are considered through an individual on how important he values a brand on what level to match with himself in society. After all, all these factors are changing the fashion sector and influence consumers buying behaviour simultaneously. (Appendix 1 Appendix 2) Fast fashion industry has contributed a lot into the consumers buying behaviour in these years. Fashion means designer shops or retailers change all styles in the shop/floors within every two weeks or even shorter period. This has generated a lot of revenue to those retailers by selling cheap amount of quantities of clothes to various people who prefer to change clothes all the time, especially in the young generations. Shops like Primark, HM, Top shop and New Look are classic retailers working on fast fashion trend and all of the shops are competitive to each other due to similar fashion in the markets. And people do like shopping in these shops not only of the cheap prices attraction, but also because of the fast changing new styles. (Louise, Grete, 2009) 2.3.2. FASHION THEORY IN CONSUMER BEHAIVOUR Fashion Clothing Involvement The fashion clothing involvement has been suggested as one of the main subjects that can confirm purchase behaviour among buyers. It can be learnt through the attached feeling toward consumer-fashion clothing. It is important to learn the fashion clothing involvement among various people as it is the main driver which influence the societys fashion adoption process and involvement is potentially an important area as it represents an important symbolic consumption area for consumers. To better understand consumers purchase behaviour, it is a key to know his involvement in fashion clothing. Apart clothing served as a protection of warmth, it is represented other functions such as social status for an individual and what he looks like (professional, casual, etc.). Therefore, research on such consumer behaviour is also seen as the major role of marketing companies to understand and provide right choices for the customers. ( OCass, 2000) Involvement is valued as the factor to boost customers motivation and a base to better understand bi-lateral relationships between sellers and buyers in the markets. It is also a fact to drive individuals growth and satisfaction as well as personal goal-oriented behaviour. Hence, it is a vital task for marketers to understand such fashion clothing involvement in the marketing environment. Luxury Brands in Buyers Behaviour The market for luxury branded products has never been so demanded in the last ten years. The most suitable reason of people behind the luxury brands is because of the fact of social status symbol. Research found out that luxury brands are not only purchased by the rich older generations, but also younger generations who are crazily enjoying the purchase behind the brands. In order to target more younger generations into the shopping branding list, marketers start to focus on diffusion brand: an extension of a brand. This means a new product is introduced under the name of an existing brand. (Aaker 1991) A diffusion brand is a step-down brand extension of an existing luxury brand in similar product categories, which aims to establish a close connection with the parent brand as a luxury product. (Fernie et al. 1997, Speed 1998) However, the differences can be varied into quality and price to fit more into the market under the same line of a luxury brand such as Armani Exchange under th e luxury brand of Armani. This is also to fit into society and adopt more acceptance from the buyers in the society among young generations. Media Celebrity Influence Consumers follow media and celebritys fashion is very common in modern society. Marketing tools put massive presences of new trend fashion into media channels like (advertising on magazines, newspaper) have largely boosted consumers buying behaviour in recent years. And consumers are would love to follow the trends due to its the societys trend. For celebrity, due to her/his nature of job profile, clothes for socializing are only worn few times and their massive presences on media have also brought the newest fashion trend among the followers in young generations, and this at the same time boost similar kind of products production into a good selling. (Louise Grete, 2009) Discussion Researchers also argued that SI theory in the fashion process transformation has not fully solved the relationship between two forces. This is expressed as such questions like: if a customer is concerning culture factor into the fashion, what will be the process related to a fashion product? What will be the features of the image, product/buyers result in the influence of such process? Are there differences between fashion innovators and fashion followers in terms of tolerance of symbolic ambiguity, need for uniqueness, and other related characteristics? The combination of SI to new fashion process model is not so clear on such situations. Future more studies will be focused as well as re-conceptualize the process model related to fashion change. As fast fashion exists, there is more and more concern on the increasing textile waste which needs to be dealt with. This term is named as disposable fashion. Researchers started to question the relationship between fast fashion and environment sustainability issues. Is such fashion valuable to the market as well as consumers concern? To maintain a good environment, fast fashion properly needs to re-define its own meanings into the society. And this needs those retailers to understand the importance of reducing the volume of textiles waste. (Louise Grete, 2009) 2.4. DIARY V.S. THEORIES According to researchers own shopping experience, his emotional impulse has driven him into that specific product. At the same time, style and design, expected price range have been composed as the factors to motivate researchers buying. And emotional factor has always been the debate between rational behaviour and emotional conscious. According to William (1998), while most consumer researchers have favored a rational information processing model of buyer decision making and behaviour, a few also tried to understand consumers in more emotional and sensual terms. However, the emotional consciousness has never been empirically tested as there is little research work focusing on this. Hence, researchers own experience has challenged that there was certain level degree of emotions factors drive him to purchase the products in the market apart from other factors. Brand preference is another factor motivating purchase behaviour. Though there is an emotional feeling inside toward brand preference, it is still brand itself influencing researchers buying behaviour as a lot of people like researcher believes that a product under a good brand always contains the feature of quality. Brand preference in here is expressed both in the self-concept and fashion theory. According to researcher, an un-planned purchase in Zara meant two elements in the behaviour: fashion style toward and self-concept image. As researcher has seen students wearing similar kind of style in university, he bought the similar kind of products in Zara. From the fashion perspective, this is because of brands orientation while as from the self-concept perspective, researcher has certain feeling that he wants to be fashionable status or looking good in the university. And that is the process from actual self to ideal self images changing process. This means researcher is very carin g for the fashion trend in the market. Individuals express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities. (Ahmad, et.al, 2001) Researcher also experienced certain brand he does not like due to the unfamiliar and that brand he considered is not fit into his own personality. This once has clearly proved the theory of self that product/brand image will influence consumers behaviour since consumer has his own view of himself in the market although factors like price and quality is also the concerns inside of self-image sometimes. In the course of shopping experience in House of Fraser, factor like environment of the shopping mall has also driven researcher getting his own products. This could be the design of the mall and emotion consciousness inside of consumers mind which make decisions of buying certain product in specific store/shopping mall. Although cognitive factors may largely account for store selection and for most planned purchases within the store, the environment in the store and the emotional state of consumers may be important determinants of purchase behaviour. (Elaine Anil, 1997) This can also be the future research topic as the combinations of environmental elements and emotional driven forces in the expression of consumers behaviours. 3. CONCLUSION After all, there are three findings beyond theories: All theories are correlated: It has become very important for researchers to cover all the theories while doing market research. As at some point these theories show acquaintance to each other. -Some uncovered factors: It has been discovered most situations in consumer behaviours can be explained related to the theory mode. But there are still some other factors (environment in the store/emotional consciousness) needs to be researched in the future to carry out a better understanding on consumers behaviour. Brand preferences: It has been spoken in all three theories; this means that people would like to purchase brands all the time and brand power is massive and beyond considerations. That is why fashion is about brand, personality is about brand and decision-making is about brand. The topic of consumers behaviour will always remain an interesting topic for marketers. Marketers are still not able to understand the central processing unit of human fully, where all the analysis takes place about purchasing a product or service. It needs a constant research and deep understanding of human mental map. Its a saying Nothing is permanent in this world same applies to human buying behaviour. Demand for a change in human nature will always disappoint researchers. The processing in the black box is like phase, one phase finishes another comes with different influencing factors. REFERENCES A. Cholachatpinyo, I. Padgett, M. Crocker B. Fletcher, 2002, A conceptual model of the fashion process part 1: the fashion transformation process model, Journal of Fashion Marketing and Management, [e-journal], 6(1), pp.11-23, Available throughà ¯Ã‚ ¼Ã… ¡Emerald Database, [Accessed 10th, December. 2010] A. OCass, 2000, An assessment of consumer product, purchase decision, advertising and consumption involvement in fashion clothing, Journal of Economic Psychology, [e-journal] 21, pp.545-576, Available through: Elsevier Database, [Accessed 10th, December, 2010] Ahmad Jamal, Mark M.H. Goode, (2001), Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction, Marketing Intelligence Planning, [e-journal], 19(7), pp.482-492, Available through: Emerald Database, [Accessed 07th, December, 2010] Bailey, L., Seock, Y. K., (2010) The relationships of fashion leadership, fashion magazine content and loyalty tendency, Journal of Fashion Marketing and Management, [e-journal] 14(1) Available through: Emerald Database [Accessed 03rd, December, 2010] Brown, S., 1995. Postmodern Marketing. London:Routledge. Charles W. King, Lawrence J. Ring (1980), The Dynamics of Style and Taste Adoption and Diffusion: Contributions From Fashion Theory, Advances in Consumer Research, [online], 07, pp.13-16, Available through: Association for Consumer Research, [Accessed: 10th, December, 2010] Cheng-Lu Wang Noel Y.M. Siu and Alice S.Y. Hui, 2004, Consumer decision-making styles on domestic and imported brand clothing, , European Journal of Marketing, [e-journal], 38(1/2), pp.239-252, Available through: Emerald Database [Accessed 09th, December, 2010] Cova, B,. Cova, V., (2002) Tribal Marketing: the tribalisation of society and its impact on the conduct of marketing, European Journal of Marketing, [e-journal] 36 (5/6), pp. 595-620. Available through: Emerald Database[Accessed 03rd, December, 2010] David B. Wolfe, Rajendra Sisodia, (2003), Marketing to the self-actualizing customer, Journal of Consumer Marketing, [e-journal], 20(6), pp.555-569, Available through: Emerald Database, [Accessed 04th, December 2010] Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (1994), Marketing Concepts and Strategies, 2nd European Edition, Houghton Mifflin, London and Boston, E. 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Impact of Fire on the Geology of Soils Essay -- Wildfires and Soil Geo

Fires are an important and healthy process in many ecosystems. The lack of fires can cause new plant communities to invade an area . The regular occurrence of fires can keep one plant community dominate, like oak savannas. Fires can leave burnt sticks the size of trees and clumps of charcoal where bunch grass use to grow, but not for long. An area that was burned will re-grow, grasslands will be green the next growing season and forests will typically show new growth soon after. Somewhere in the process of a fire the soil it travels over is effected. Alterations happen immediately after a fire passes over a soil and can continue years after a fire has gone. Soils are impacted in two main ways; by the entering of nutrients form the brunt organic matter (living vegetation and by the litter on the surface of the soil) and the heating of the soil and the nutrients already present in the soil. The greater the duration and intensity of the fire will influence the amount of alteration of th e soil. A prescribed burn is usually less intense than a wildfire. Prescribed burns are put on when conditions are right, meaning that the area is not too dry or too large. Wildfires on the other hand can start at any time and burn vast areas and last for days out of control. One reason wildfires usually are more intense than prescribed burns is because of the fire suppression that lasted most of this century allowed large amounts of fuel to pile up waiting to be burned. Vegetation in these areas will grow back regardless, but it is the soils that have a harder time recovering from the intense heat. One other difference to consider when looking at the types of fires, is a forest fire verses a grassland fire. Forest fires usually last longer and h... ... A., 1989, Effect of simulated forest fire on the availability of N and P in Mediterranean soils: Plant Soil. v. 120, p. 57-63. Mroz, G. D., Jurgensen, M. F., Harvey, A. E., and Larsen, M. J., 1980, Effects of fire on nitrogen in forest floor horizons: Soil Science Society of America Journal, v. 44, p. 395-400. Prieto-Fernandez, A., Villar, M. C., Carballas, M. and Carballas, T., 1993, Short-term effects of a wildfire on the nitrogen status and its mineralization kinetics in an Atlantic forest soil: Soil Biology and Biochemistry, v. 25, p. 1657-1664. Ulery, A. L. and Graham, R. C., 1993, Forest fire effects on soil color and texture: Soil Science Society of America Journal, v. 57, p. 135-140. Ulery, A. L., Graham, R.C. and Bowen, L. H., 1996, Forest fire effects on phyllosilicates in California: Soil Science Society of America Journal, v. 60, p. 309-315.

Quest for Wisdom Essay -- essays research papers

Quest for Wisdom: Two Approaches Two approaches to the â€Å"Quest for Wisdom† that I enjoyed are Walden, by Henry David Thoreau and Man’s Search for Meaning, by Viktor E. Frankl. Both of the authors took similar approaches by using narration of a main segment of their lives to explain their philosophy and how they arrived at their conclusions. Though both conclusions represent individualism they are strikingly different. Thoreau values the doctrines of Transcendentalism, seeking ones inner self through Nature, while Frankl Existentialism values the interpretation of individual experiences and responsibility of ones actions. Thoreau spent years building his approach and developing his own beliefs. Born in Concord, Massachusetts, in July 1817, he developed an early love of solitude and communion with nature. He studied English, history, philosophy, and four different modern languages at Harvard College and graduated in 1837. From 1837 to 1840 he tried jobs unsuccessfully as school teacher and tutor. From 1841 to 1843 he took a job as a gardener and handyman where he was inspired by the exploration and writing about spiritual relationships between humanity and nature, and the ideas of Ralph Emerson. On July 4, 1845 Thoreau started an experiment on Emerson’s land at Walden Pond and spent two years watching, writing, and understanding the power of nature. The only way Thoreau could encounter a relationship with nature was to independently bond with the way of the woods, streams, p...

The reaction between Sodium Thiosulphate and Hydrochloric acid :: GCSE Chemistry Coursework Investigation

Investigate what happens to the rate of reaction when the concentration of Sodium Thiosulphate is altered in the reaction between Sodium Thiosulphate and Hydrochloric acid. Rates of reaction investigation Aim The aim of this coursework is to investigate what happens to the rate of reaction when the concentration of Sodium Thiosulphate is altered in the reaction between Sodium Thiosulphate and Hydrochloric acid. Below is the reaction equation Sodium + Hydrochloric Sodium + Water + Sulphur+ Sulphur Thiosulphate acid Chloride Dioxide Na2S2o3 (aq) + 2Hcl (aq) 2Nacl (aq) + H2o(l) + So2(g) S(s) Prediction I predict that as the concentration of Sodium Thiosulphate decreases, the reaction time will increase. The reason I believe this is because the collision theory says, that when there is a high concentration of Sodium Thiosulphate, there are more particles of Sodium Thiosulphate floating around the water molecules, this increases the chance of collisions between the important particles so therefore it will take less time for the reaction to occur. Similarly, when there is a lesser concentration of Sodium Thiosulphate and a higher concentration of water, there are less particles of Sodium Thiosulphate floating around the water molecules, this decreases the chance of collisions between the important particles so therefore it will take more time for the reaction to occur. Method Equipment needed * 1 Bottle of Sodium Thiosulphate * 1 Bottle of Hydrochloric Acid * Water * 1 Beaker * 2 pipettes * 2 measuring cylinders * Goggles * Paper with "X" mark * Stop clock In order for me to carry out my experiments I would need to change the concentration of Sodium Thiosulphate in the reaction between Sodium Thiosulphate and Hydrochloric Acid. I would do this by keeping the total volume of the reactant 50 ³ all the time. I would change the concentration of Sodium Thiosulphate by decreasing the volume of Sodium Thiosulphate and increasing the volume of water in ten different experiments. In each of the experiments I would keep the amount of Hydrochloric acid the same and this would be 5cm ³. Below is a table of how I would do this. GRAPH In order for me to get an accurate result, I am going to carry out these experiments three times. I will then work out the average result for all three and use that to create my graph which will tell me how the rate of reaction is affected by using different concentrations. In order for me to carry out my experiments I would need to follow the following procedures: 1. Draw out an "X" on a paper and place it underneath the empty

Prostitution: Brothel and Strong Religion Essay

Social effects that usually happens to individuals is that individuals will continue to be involved with symptoms of brothels. Future individuals will be destroyed by evil issues. Among them are regarded by society despised around. Usually prostitutes will be isolated when not whore himself due to age, health and others. In the family, the prostitutes will be sorted from the lives of family members with normal. This is because family members can not receive part of the family of prostitutes and it can be embarrassing if erudition by family contacts and the general public. This contempt because prostitutes regarded by the community east of specific communities that have a strong religion. This has been proven when a child in a family in Kuala Lumpur recently been removed because at the time the young mother, her mother has been in the brothels. This is shown family members wanted the family name clean from prostitution. In society, the prostitutes are considered as a polluting pariah image of a place. For example, around Jalan Haji Taib is known for prostitution since the first again. In addition, the number of cases to remove children is increasing. Some people do not give the family past by the road and they approach the area although other aims. Name the country will also be contaminated and will be the focus of the public. National social problems will continue to increase with many activities because prostitution happens this will lead to symptoms such as rape, murder and so forth. This can worsen the situation. In the economic system, the effects of prostitution can bring good and bad. for example, in Malaysia adverse effects arising from prostitution area is known for prostitution will not be visited by the family customers. This is because parents do not want their children near the area of prostitution. In addition, the area will be filled with prostitute- prostitute and the customer waiting area into the cause of black people who have a strong religion. Malaysia in the area if possible will always be a concern for the authorities and led to fewer young customers do business there. government also had to spend some money to treat the diseases caused by HIV prostitution directly or indirectly. This case, causing the government provision of education, welfare and others reduced. If countries in Asia other, prostitution is a major source of income. For example, Thailand has made the activity of prostitution as a pull tourists from within and outside the country. This will lead to the establishment of Thailand is famous for its house of prostitution are controlled by the government. People overseas who wish to obtain services to prostitutes to visit Thailand. It also introduces various side effects with other tourism products. Beside that also, prostitution affects the lifestyle of poor communities. For example, prostitution can cause disease outbreaks or epidemics of HIV among comumitty. Spread of the disease can spread if individuals who do not follow how to avoid sexual diseases such HIV. A person who has been infected with HIV have to produce more spending to treat this disease. Fitness level of people who are infected this will result in decreased productivity and produced no worthwhile and less quality. For example, individuals who are infected with HIV do not work with the spirit and focus on something jobs will be lost.

The Novel Interactive Technology Education Essay

The participant merely has to do usage of the markers to reply inquiries and acquire responses. When the participant gets the correct answer a response will be heard establishing on the sound of the carnal chosen during the quiz. It is of import to advert that the game has assorted focal points like degrees of trouble, merriment, educational dimension and interactivity. These assorted countries have been considered in the full gambling environment. The game challenges the user by proving his or her ability to reply inquiries on clip and besides right. It ‘s the dream and the endeavoring factor of every parent to supply the best environment for their childs. By supplying a executable and a good environment, kids will turn up to be educated, intelligent and responsible grownups. What you truly necessitate to recognize is that, the things that you teach to your childs at a immature age will hold a great impact on them. It will particularly hold great impact on their acquisition ab ilities for the remainder of their lives. ( Mr. Mark Bennett )EXPLAIN HOW ITS INNOVATIVETeaching spelling to childs is non really one ‘s cup of tea. Spelling has ever been a weak point in non merely childs, but besides with grownups larning and utilizing English. Alternatively of merely giving commands you can assist them bask larning spelling with the aid of some childs spelling games. Spelling games hopefully help actuate them to larn spelling. While playing these games it is a good thought to stress how of import it is to get the hang the right spelling of words. In fact, the spelling games that involve physical activities are even better as childs ever love a combination of physical effort with mental effort. Even games that encourage geographic expedition and â€Å" significance devising † are a hit with childs. ( Aarti Thomas ) . Childs spelling games http: //www.how-to-teach-english-in-japan.com/kids-spelling-games.html [ accessed 18-01-2013 ]Second phasesThe 2nd phases consist of mystifiers mystifiers is an first-class manner to excite a kid ‘s encephalon and will besides assist to develop the most of import accomplishment for their hereafter. Besides that they are a batch of merriment and enjoyment to play excessively. The best thing about mystifiers is that they help in hand-eye coordination. Having proper hand-eye coordination is really much of import for childs. If they are developed at a immature age, it will truly be utile for them.A Whether it ‘s jigsaw mystifiers, word hunts, or animate being mystifiers, labyrinths, most childs love mystifiers and can pass hours work outing them and deciding them! Small do they know they are developing their encephalons to job work out a accomplishment they will profit from for the remainder of their lives. For all these grounds, childs who are good at m ystifiers will happen their ability to garner information, measure a state of affairs, and happen a speedy solution to a job greatly sharpened. This will pay fantastic dividends in their academic, and subsequently, professional calling. It should be noted that many of the mystifiers found in our games are disputing and necessitate repeated efforts in order to work out. Furthermore, some mystifiers are ‘practice makes perfect ‘ mystifiers. Ones where you see how to finish the mystifier really rapidly, but must pattern and maestro the appropriate techniques in order to successfully use them. Large Fish Game hypertext transfer protocol: //www.bigfishgames.com/blog/why-puzzles-are-good-for-kids/ [ accessed 18-01-2013 ]FunEnjoyment and merriment as portion of the acquisition procedure are of import when larning new tools for the scholar is relaxed and motivated and hence more willing to larn. The function that fun topographic point with respect to intrinsic motive in instruction is two times. First, intrinsic motive promotes the desire for return of the experience. Second, merriment can actuate scholars to prosecute themselves in activities with which they have small or no old experience. In simple footings a encephalon basking itself is working more expeditiously. When we enjoy larning, we learn better. Fun has besides been shown by Datillo & A ; Kleiber, 1993 ; Hastie, 1994 ; Middleton, Littlefield & A ; Lehrer, 1992, to increase motive for scholars. Marc Prensky. ( 2001 ) From Digital Game-Based Learning, McGraw-Hill.MULTIPLAYERAA multiplayer gameA is aA gameA which is played by severalA players.A The participants might be independent oppositions, formed intoA teamsA or be merely a individual squad pitted against the game. Games with many independent participants are hard to analyse officially in aA game-theoretical manner as the participants may formA alliances. ( John Nash ) A proved that games with several participants have a stable solution provided that hits between participants are non allowed. He won theA Nobel prizeA forA economicsA for this of import consequence which extendedA von Neumann ‘s theoryA ofA zero-sumA games. Such a stable scheme is called aA Nash equilibrium. Oxford English Dictionary. Oxford University Press. 2008. Designed or affecting ore than two ( esp. Many ) participants or participants. K. G. Binmore ( 1994 ) Game Theory and the Social Contract. MIT Press. ISBN 0-262-02444-6. Laszlo Mero, Anna C.Gosi-Greguss, David Kramer ( 1998 ) . Moral computations game theory, logic, and human infirmity. New York: Copernicus. ISBN ) 0- 387-98419-4HOW YOU INTERGRATED THE DUCATIONAL ASPECTSOver the old ages, the survey of animate beings has played an of import portion in understanding what nature is all about. Adults move to different states merely to see these animate beings and kids ask their parents for pets which become their friends and they follow up the lives of these pets like the sound they make, nutrient they eat and besides their behaviour these animate beings which makes this subject in scientific discipline really interesting and merriment, with its demand to analyze and analyse animate beings as portion of nature is disputing because as person thinks they have seen all the animate beings in the universe new animate beings are discovered. We discovered that making an carnal game will assist the childs learn assorted things about animate beings in a really i nteresting manner. By making simple quiz games, the kids become comfy replying quiz inquiries and less likely to be afraid of them. The kid is encouraged to make something that each kid loves to make, that is, drama and win. Finally it helps a kid become relaxed with finishing challenges, particularly when jobs are incorporated into a game and besides assist the kids to better their acquisition accomplishments during leisure clip. A great manner to construct the foundation skills that today ‘s simple school course of study requires. These larning games and vocals are fun. These larning games teach of import accomplishments for preschool and simple school childs. Children will themselves work to develop their focal point and accomplishments with these larning games. Want educational games that help construct accomplishments? You ‘ve come to the right topographic point Learning game for kids.com hypertext transfer protocol: //www.learninggamesforkids.com/word_games/spelling-games/word-scramble.html [ accessed 16-01-2013 ]Benefits of utilizing spelling games and mystifiersFirst and first, spelling games form a welcome interruption for the childs and for you as a instructor! From the usual modus operandi of larning. Everyone needs a interruption sometimes and though the games are fun, there is still a batch of larning involved. Indeed research has shown that our encephalons respond to pleasure. So reenforce the antecedently taught phonics and spelling with some games. Spelling games serve a double intent. They non merely assist a kid better their spelling accomplishments, but besides help pupils interact and construct coherence in the schoolroom every bit long as you keep the ambiance visible radiation. As the instructor, you have much influence over this. As mystifiers are frequently the lodging points in games, they are particularly mature for engendering conversation albeit on the web. Many of us have been forced to make out to other gamers to acquire tips, intimations, and fast ones for work outing mystifiers. Puzzles are a great manner for childs to get down larning the scientific method ( observe, speculate, trial, conclude ) . By taking the clip to detect ( what is this mystifier? ) , speculate ( how am I traveling to work out this mystifier? ) .HOW ITS FITS THE CURRICULUM OF THE AGE 5-6Merely as kids reach physical mileposts in the procedure of larning to walk, there are several of import spelling mileposts that a 5-6 twelvemonth old kid will go through through on the journey to going a successful speller. All kids develop otherwise. For some kids these mileposts will be reached easy as accomplishments develop of course, while other kids will necessitate expressed instruction. However these are the common mileposts you will detect your kid achieve. Parents can back up their childs larning to spell and compose in school by disbursement clip with them at place, reading and playing word games. Word games can assist early authors merely larning how to spell, every bit good as more advanced authors to increase their vocabularies. I ‘ve picked out a few word games that help childs with spelling words and tried them out.

Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). Blackberry vs Iphone Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010).